In today’s hyper- competitive business world, earning the trust of customers is more challenging than obtaining profit from any entrepreneurial endeavor. Enterprises that focus on constant product innovation, customer-centricity, affordability, and quality take the lead and establish a unique brand identity for themselves. Kolhapur-based Ghodawat Consumer Ltd (GCL), part of Sanjay Ghodawat Group, is one such enterprise that has earned the trust of millions through its customer-centric business policies and created a unique position in the business world through its unparalleled products since its inception in 2013.
Recently, it touched a momentous milestone by becoming a Rs. 1,000 cr revenue company, under the leadership of Shrenik Ghodawat, MD - GCL. Its world-class manufacturing facilities, extensive rural & urban penetration, efficient trade marketing, distribution network, and business ethics are considered to be the key driving factors for attaining this illustrious feat.
Initially, the company started with just manufacturing edible oils. With time, an increase in consumer acceptance, trust, and the notable success of oil business encouraged the company to expand its product portfolio. Today, it has a diversified product portfolio in Staples, Impulse, and Non-food categories. It consists of “Star" brand Atta, edible oil, jaggery, pulses, rice, salt, sugar, dairy products, packaged drinking water, snacks & namkeen’s, Fizzinga (Carbonated fruit drinks), Frustar (Fruit drinks), Rider (Energy drink) and Hapy (Milkshakes). It also has an “Ayurstar" range of personal care products and “Klemax" range of homecare products.
Ghodawat Consumer is moving ahead with a renewed endeavor and expanding its business horizons completely to meet a new aim of doubling its revenue to INR 2,000 cr by end of FY23.
Our popular and premium carbonated fruit drink product Fizzinga recently earned ‘The Brand of the Year 2020-21’ award out beating peers in the beverage segment. This award is presented to Ghodawat Consumer by eminent cultural organization Mahasanskriti.
Its growing popularity, consumer acceptability, quality, and affordable pricing are touted as the reasons behind earning this special recognition. Fizzinga- a rejuvenating people’s drink, is an ideal antidote to scorching heat.
A refreshing offering of Ghodawat Consumer, the story behind its inception was to add zing to the routine. We need a change from the routine every now and then, and Fizzinga breaks the monotony and resets life by invigorating the taste buds. Available in six different flavours, namely Jeera, Orange, Lemon, Cola, Cloudy Lemon, and Green Apple, the fizzy drink can calm your nerves and promises to uplift your mood with its delightful taste.
Fizzinga is available in multiple volumes like 200ml, 330ml, 600ml, 1.5L, and 3L. It is cherished by all age group people and one of the best-selling products in the carbonated beverages category in Maharashtra and Karnataka. It is also available on e-commerce platforms (Amazon and Flipkart), Modern Trade, and General Trade channels.
One of the fastest-growing FMCG enterprises in India, Ghodawat Consumer (GCL), part of well diversified Sanjay Ghodawat Group (SGG), recently touched a momentous milestone.
The company while riding on the success and widespread popularity of its wide range of daily consumable products has now become a 1,000 Cr revenue company in financial year ending March 2021.
Being launched in 2014 to offer high-quality consumable products at affordable prices, GCL has seen a gigantic rise in very little time under the guidance and mentoring of Sanjay D. Ghodawat, Chairman, SGG and leadership of Shrenik Ghodawat, MD - GCL.
Since its inception, the company has worked extensively on product innovation and customer-centricity that helped it shine its name at the Pan-India level and earned the trust of countless households across India. Currently the major focus of the company is in the western and southern regions and is planning to scale up its distribution network across India in next few quarters.
Ghodawat Consumer Ltd (GCL) an important business arm of Sanjay Ghodawat Group, significantly touched the lives of countless people across India with its high-quality premium product range. With consistent quality, it has earned the trust of millions and created a unique niche, and thus acquired a dominant Share of Voice in the market in very little time.
In 2019, GCL launched its first non-food category of products under the brand name 'Ayurstar', its initial product offerings - Ayurstar’s Anti-hair Fall Oil, Coconut Oil, Jasmine Oil, and Amla Oil have received an overwhelming response from the consumers.
After gaining a thunderous response and widespread acceptance for its wide range of high-quality hair oil and incense sticks products, GCL now entered into the second orbit of the non-food category by offering a new and wide variety of products to its consumers.
The company under the brand name “Klemax", has launched various (Home Care) cleaning products like Floor Cleaner, Toilet Cleaner, Glass Cleaner, Dish Wash, and many others in the market.
With rapid growth and huge market potential, the company also plans to expand its product portfolio in the “Personal Care" space with the launch of its Shampoo, Conditioner, Face Wash, Hand Sanitizer, Hand Wash, and Moisturizer in the near future.
Demand for cleaning products continues to grow due to consumer alertness concerning the importance of hygiene and health. Moreover, as the purchasing power of the common citizen rises, lifestyle change triggers growth in the demand for personal care products as well. We are expanding our operations at Ghodawat Consumer to cater to such growing demands of Home Care and Personal Care products.
Ghodawat Consumers Product LLP (GCL), the FMCG arm of the prominent Indian business conglomerate Sanjay Ghodawat Group, recently launched a new fast-moving consumer product in the market.
The company launched 'CONEZ', a crunchy, delicious and healthy snack item that holds the promise to satisfy anyone's cravings in a tempting way.
The company launched CONEZ in two different flavours 'CONEZ Tomato' and 'CONEZ Tikka Masala' in the market. Both these products are now available in stores across Karnataka, Goa, Maharashtra and Andhra Pradesh. In the coming times, CONEZ will be available in many other Indian states as well.
These products are made from corn and other vibrant ingredients after going through a standard manufacturing process and testing under the supervision of experienced team who have worked in multinational FMCG firms earlier and known for producing quality food products in the industry.